Mercearia do Campo


Brand and visual identity for a local restaurant, grocery shop, and bar.
This project was designed to unite the different businesses running there, in order to combine the space overall. 
It was based in neutral colors because the environment spoke for itself. The owners really enjoy DIY projects so the identity shouldn’t exclude or hide this important part of the store.
The calligraphy for the logo and titles is based on old school grocery shops, where a lot of things were made by hand. We’ve also used old Portuguese sayings for copy, to give the same feeling of familiarity. 

Design:
Raquel Marques, William Cantú

Always under Construction 

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