This project was a proposal for the Mercedes-Benz On the Road visual identity. This event happens during Summer and it’s a Road Show through Portugal.
The concept for the whole identity was developed with the idea of a street map in which the dots represent the stopping points where the Road Show stays every week.
The logo is versatile and it can navigate through the key visual, vertical or horizontally.

The logo was approved by the client but the visual language shifted to another path.

Agency:
Leo Burnett Lisbon

Client:
Mercedes-Benz

Creative Director:
Nuno Salvaterra

Creative Supervision:
António Silva

Desing:
Raquel Marques